Brands replace coupons in their welcome series popup, email, & SMS with CashBack. Shoppers may redeem CashBack post purchase either as cash via a Visa card or a gift card back to the brand's store.
Since not every shopper claims their CashBack brands reinvest that money into larger offers to increase conversion and revenue.
“Because some customers opt for store credit or choose not to redeem at all, the overall discounting percentage ends up running around 9% (not 20%). CashBack allows us to discount more aggressively, but at the same time more profitably.”
Ryan Popoff
Founder and CEO, Popov Leather
+44%
SMS List Growth
+16%
Email List Growth
“Massive shout out to the Fondue Team. Conversion is up, sales are up, margins up, and discounting way down. Customers love seeing the CashBack in their cart - it makes them feel like they actually are getting something.”
Chris Meade
Co-founder, Crossnet
+317%
Net Revenue
+296%
Email & SMS List Growth
“Since switching to CashBack our welcome series has never performed better! Fondue’s process surpassed our expectations. They managed the entire setup from A to Z.”
Barbara Almeida
General Manager, Birthdate Co.
+67%
Welcome Series Revenue
+11%
Email & SMS List Growth
“Discounting strategy is a big area of focus at True Classic, so we wanted to test into CashBack offers. After A/B testing our popup and welcome series, we switched all our flows away from offering % off coupons to % CashBack. Besides a meaningful boost to topline revenue and list growth, CashBack enabled us to generate more contribution margin per conversion and accelerate our company’s growth.”
Ben Yahalom
President, True Classic
7.8%
More Conversions
46%
Fewer Discounts
Great and very easy to use app for increasing cash flow without decreasing conversion! Incredibly easy to set up and use, the founders are always available for questions, and we've seen an increase in profits already! Highly recommend.
Peter Marler
Co-Founder & CEO, Robin Golf
65%
Gift Card Rate
90%
Fewer Discounts
We tested CashBack on just a popup to start and have since expanded to multiple sitewide campaigns. Giving our shoppers choice what incentive will get them to buy has translated to more purchases, more engagement, and better margin across the board.
Duc Nguyen
Founder & CEO, Succulents Box
10%
Increased Profit
62%
Fewer Discounts
We have been able to boost our click-through and signup rates while actually paying out less in discounts. Customers who need the discount to buy still get it, and it’s been great to see that most don’t!
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