Ditch the discount codes. Drive profitable growth with CashBack.
“Fondue surpassed my expectations across every single metric. Numbers I didn’t expect to improve have spiked. We see a higher conversion rate across our customer journey as well as improved social media engagement. Fondue is just incredible.” - Libie Motchan, Co-Founder of Fulton
Fulton is modernizing arch support with comfortable, sustainable, and custom-molded insoles — designed to improve full-body wellness from the ground up. To date, the brand has enhanced the day-to-day comfort of over 30,000 happy customers.
As a consumer, Libie Motchan, Co-Founder of Fulton, is a big fan of promo codes. As a founder — not so much. Here’s a discounting scenario that’s all too common for brands, yet rarely talked about:
When Libie began searching for a more profitable alternative to coupons, a fellow ecommerce operator recommended Fondue.
Though she was initially hesitant about CashBack and how it would integrate with the customer journey, Libie heard from more and more founders about their success stories with Fondue — and eventually decided to give CashBack a shot.
“I was super, super skeptical as I vetted potential solutions. But, when I heard about Fondue, every brand I spoke to was so happy with it.”
Before onboarding, Libie expected Fondue to bring a moderate uptick in email signups. In reality, we delivered far greater ROI than she ever anticipated — thanks to two benefits of our CashBack solution.
After A/B testing, Fulton decided to add a 20% CashBack offer to its homepage and welcome series. Here’s the step-by-step look at why this new incentive has been so effective:
CashBack is a streamlined experience for all involved: from Fulton’s internal team to their customers. According to Libie, integrating Fondue was low-lift, high-reward. Meanwhile, shoppers can easily learn about CashBack, make their purchases, and redeem their offer.
Although Libie initially worried CashBack would have cause friction for site visitors, Fulton has seen very few customer support tickets about the new offering. To Libie, this signals that implementing Fondue succeeded without a hitch.
“Fondue is such a great way to offer a better discount to our customers. If you need an incentive that doesn’t hurt profit margins, I can’t imagine a situation where CashBack and Fondue wouldn’t be the right choice.”
Since implementing CashBack with Fondue, the Fulton team has enjoyed impressive results, including:
Based on these numbers, Fulton will keep amplifying CashBack’s impact through email and SMS drip sequences as well as paid media messaging. Plus, Libie looks forward to exploring even more unique ways to integrate Fondue with her brand’s digital experience.
No matter the need, the Fulton team knows CashBack is an ideal solution for marketing incentives and customer retention — without the lost revenue they might have incurred in the past.
“I’m so excited to keep seeing the impact Fondue has on our LTV. CashBack is the one solution I think every brand should explore and implement.”