9 Must-Follows for Every D2C Founder

Industry Insights
Carly Wallace
September 16, 2022

Ever feel inundated with content to read? You know what we’re talking about–the folder of bookmarks riddled with resources you’ve been “meaning to get around to.” While there’s probably a wealth of knowledge in these webpages, don’t underestimate the power of the tweet. Sometimes all a good influencer needs is 280 characters to deliver a dynamite takeaway. Take a look at some of the people doing this best: 

Eli Weiss (@eliweisss)

For customer experience and retention, Eli is an industry leader. He’s led customer experience for brands like Jones Road, OLIPOP, and Simulate and shares his learnings via Twitter and newsletter

Nik Sharma (@mrsharma)

If you’re in the ecommerce world, you’ve probably heard of Nik Sharma. If you haven’t, now is the time. He’s helped brands generate over $100 million in revenue and is a must-follow for all things D2C. 

Kaleigh Moore (@kaleighf)

If you’re looking to improve your writing skills (let’s be honest–if you’re in ecomm and marketing, aren’t you always?), follow Kaleigh. She also is immersed in the retail tech world, so regularly shares cool brand inspo. 

Jesse Pujji (@jspujji

Entrepreneurship is in Jesse’s blood. He’s a multiple-time founder and CEO, so his tweets are peppered with a variety of topics like D2C, growth marketing, and investing. A great follow if you’re looking for a little bit of everything. 

Cody Plofker (@codyplof)

CMO of cult favorite “No Makeup” makeup brand, Jones Road, Cody shares strategies and learnings of the company in real-time.  For more content, check out his marketing newsletter. 

Ashvin Melwani (@ashvinmelwani)

Ash focuses primarily on paid media content, but his thread on how his company, Obvi reached $30 million in revenue in 30 months alone is worth the follow. 

Shaan Puri (@shannvp)

Shaan has amassed a Twitter following of over 295K, and for good reason. He offers practical takeaways with a side of humor to teach and engage. He also hosts one of the fastest growing business podcasts

Andrew Faris (@andrewjfaris)

Follow the D2C Growth Strategist as he offers advice on everything from Facebook ads to increasing conversion rates. (Bonus: Andrew hosts the Ecommerce Playbook podcast!)

Kristen Jones (@kristenxjones)

Director of Marketing by day and UGC (user-generated content) Queen by night, Kristen Jones creates dozens of monthly assets to help brands build rapport with their shoppers. Follow for UGC tips and content organization templates.